Powerade has enlisted the star power of Olympic gold-winning gymnast Simone Biles to star in a powerful new ad campaign in the run up to the 2024 Paris Games.

Having famously taken a break from the sport to prioritise her mental health which saw her miss out on the Tokyo Games three years ago, Biles opens up on the importance of ‘taking a pause’ and putting wellbeing first.

Developed for the Coca-Cola-owned brand by WPP’s OpenX, ‘Pause is Power’ will run globally ahead of this summer’s Olympic games – sending out an important message to both the pubic and the media that the competing athletes are still very much human.

“Powerade has always been committed to empowering athletes and we are thrilled to be partnering once again with Simone Biles, someone who has been transparent about how taking a pause is not an act of weakness, but rather an act of courage and power,” Coca-Cola president global category hydration, sports, tea and coffee Matrona Filippou said.

“We’re excited to bring this mindset to the Olympic Games and continue supporting athletes in the pursuit of balancing mental and physical fitness.”

As part of the campaign, the sports drink brand will also set up a dedicated ‘Olympic Village experience’, offering athletes mental and physical health support throughout the competition.

After a blast during Simone Biles’ birthday last month, now it’s Jordan Chiles’ turn to be at the center of attention and America’s most decorated gymnast isn’t going to back off from carrying out her best friend duties! When it comes to gymnastics, there are few friendships more to make fans gush than that of Biles and Chiles.

The duo have stayed at each other’s corner through all the ups and downs and they never cease to cheer for their best friend at every possible opportunity. Taking a cue from Michael Jordan who immortalized the No. 23 throughout his legendary NBA career, Biles believes grand things are to shower her best friend with happiness.

As Chiles enters her 24th year on the blue planet, Simone can’t stay away from taking over social media to proclaim her love and admiration for her biggest support system. “happy happy birthday, hope your jordan year is everything you wished for & MORE“, wrote Biles in her latest Instagram story, and claimed that festivities to celebrate Chiles are in order.

Over the years, both Chiles and Simone have made it abundantly clear as to where they stand when it comes to their relationship beyond the sport. When Jordan seemed on the verge of letting go of her gymnastics dreams in 2018, it was Biles who stepped up to inject some more positivity into Chiles’ mentality that saw the latter make her triumphant return. And now, as the two look to meet up to celebrate Jordan’s another rotation around the sun, fans believe some explosive things are in order, especially with the Olympics looming on the horizon.

A long-lasting tryst between the Jordan Chiles and Simone Biles

When Chiles looked confused and had a tough time finding her way during darker times, it was Simone who convinced her to relocate and train alongside her in Texas. The decision proved to be pivotal in Chiles’ professional life, which culminated with a silver medal in the 2020 Tokyo Olympics and numerous other accolades over the years. The bond that was forged in those early years of their lives continues to be the one thing that brings them back together again and again.

Last month, when the world took to social media to wish Simone Biles a happy 28th birthday, Chiles’ heartfelt note stood out as Jordan noted, “Happy birthday to my ride or die, my other half, my best friend, my partner in crime, and my big sis!“. “You always have that one person that can change your whole life. And this my friend is you“, confessed Jordan on numerous occasions, and it looks like Biles is gearing up to honor their friendship one more time!

Gymnastics phenom Simone Biles, renowned for her unflinching support for the Houston Astros, has never failed to make headlines. A true Texan through and through, Biles, whose love for the Astros runs deep, has previously demonstrated her allegiance by throwing the first pitch for the team not once but twice—in both 2016 and 2019.

However, with her husband, Jonathan Owens, making his mark in the NFL with the Chicago Bears, Biles seems to be embracing her new home in the Windy City. Making it to the MLB headlines again, the seven-time Olympic medalist swapped her Astros cap for their rival team’s jersey.

Simone Biles and Jonathan Owens’ allegiance shift

The decorated Olympic gymnast, along with her husband, Chicago Bears defensive back Jonathan Owens, recently graced Guaranteed Rate Field to throw out the first pitch at a White Sox game. This MLB matchup was between the Chicago White Sox and the Cincinnati Reds.

The power couple’s recent appearance at Guaranteed Rate Field, where they threw out the first pitch before the game, exemplifies their shared passion for sports and each other. Interestingly, this memorable day at the ballpark coincided with another noteworthy event in the couple’s lives: Simone Biles crossing over 1000+ miles to enjoy a special night with her man.

A love that crosses 1000 miles and beyond

Amidst their hectic schedules, Biles and Owens have prioritized spending quality time together, transcending geographical barriers, and embracing frequent reunions despite the distance between Texas and Chicago. Despite the distance separating their Texas and Chicago residences, Biles recently traversed over 1000 miles for a romantic dinner date with Owens, as shared by him on social media. From cheering on each other at sporting events to sharing tender moments on social media, Biles and Owens continue to set relationship goals for admirers worldwide.

As Biles prepares for her return to the gymnastics floor in May, fans hope that Simone Biles’s cheerleading presence for her man will soon make it to cheer for her in the stadium as she paves her way to Paris in 2024. As Biles prepares to make her return to the gymnastics floor in May, fans eagerly anticipate Owens reciprocating her support by being a cheering presence for her, just as she has been for him, making her journey toward the Paris 2024 Olympics all the more special.

The stars have been out in the last two White Sox games.

On Friday night, former skipper Tony La Russa and 6-time Super Bowl-winning head coach Bill Belichick showed face at Guaranteed Rate Field. And on Saturday, the most decorated Olympic gymnast in history, Simone Biles, and her husband, Bears defensive back Jonathan Owens, threw out the first pitch before the game.

Owens signed a two-year contract worth $4.5 million with the Bears earlier this offseason.

With 30 World Championship medals (23 gold including six all-around titles), Biles is widely considered to be one of the greatest artistic gymnasts of all time. Her seven Olympic medals ties Shannon Miller for the most ever by an American gymnast. The reigning all-around world champion, Biles is gearing up to compete in the upcoming 2024 Olympics in Paris.

In a mere month, Simone Biles is set to debut in the 2024 gymnastics season and embark on her fourth Olympic quest. This news comes as Biles’ recent registration for the 2024 Core Hydration Classic from May 17–18, 2024, has gone viral. This return to the pinnacle stage comes after a tumultuous “Twisties” episode at the 2021 Tokyo Olympics, where Biles withdrew from both the team final and women’s all-around events.

Despite these daunting challenges, her 2023 season witnessed a remarkable comeback, where she became the most decorated gymnast in history. As she journeys towards the Paris Olympics, an emotional ad featuring Biles by Powerade has resonated deeply, even bringing tears to her childhood best friend.

Simone Biles’ powerful journey since the Toyoko Olympics

In a heartfelt Instagram post from the World Champions Centre, an emotional ad featuring Simone and POWERADE was revealed. The video depicts Simone running towards the vault amid intense media scrutiny post-Tokyo withdrawal. With a reflective voiceover, Biles shares her journey, intertwined with flashes from her life, from enjoying pizza to cherished memories with her parents, and scenes like cutting her wedding cake with husband Jonathan Owens.

The visual also includes heartwarming moments with her fur babies, Rambo and Lilo, and shared meals with childhood friends, among others. As the video narrates her growth from childhood to adulthood, Simone affirms, “I still have to dig deep down and remember why I’m doing it. I’m doing it for the little girl.

It concludes with a touching moment at WCC, where her coaches, Cecile and Laurent Landi, lift her from a foam pit. Simone returns to practice her vault again, symbolically skipping over a Powerade bottle, while a young girl at her gym looks at her in admiration, showing a full-circle moment. As we reflect on the powerful imagery portrayed, fans online embraced the video wholeheartedly, evoking heartfelt emotions, particularly Simone’s childhood best friend, who was moved to tears.

How her childhood friend was left in tears

In the comment section of the posts, countless fans and friends shared how deeply the video resonated with them. Among them was Simone Biles’s childhood best friend Rachel Roettger, who wrote, “WHY AM I SOBBING.” Rachel has remained a steadfast source of support and encouragement for Simone since their days at Bannon’s Gymnastics at age six. Their enduring connection, symbolized by Rachel’s role as Simone’s bridesmaid, has stood the test of time.

Even Jordan Chiles’ mother expressed her admiration, saying, “Not gonna lie…this was absolutely 🔥.” Reflecting on the ad, it becomes clear that Simone Biles’ return to the 2024 Olympics marks a profound full-circle moment from the challenges of Tokyo, leaving fans eagerly anticipating her path to Paris this year.

While we can all list a dozen celebrity-athlete power couples off the tops of our heads—Taylor Swift and Travis Kelce, Victoria and David Beckham, and Gabrielle Union and Dwayne Wade, to name a few—how many double athlete power couples do you know? Simone Biles—the world-class Olympian gymnast, who truly needs no introduction, and her husband, NFL safety Jonathan Owens, have been making headlines since they got together in 2020. The two have been lauded as one of the most envied athlete couples in the game, both for their sweet relationship and their athletic abilities alike.

Not only are the pair extraordinarily talented, but they also seem to be a perfect couple. “This was a match made in heaven,” Owens told Texas Monthly in an interview. “There’s no better person for me. She loves me, she’s so affectionate. I just love that. And it’s just intoxicating seeing how much work she puts into everything.”

The couple consistently show up for each other, supporting one another in their athletic endeavors, whether they’re attending NFL games or standing in the crowd at gymnastics events, and through social media posts, seem to be each other’s biggest fans.

Like many young couples these days, Simone Biles and her husband met on Raya, a private dating app known to be a favorite of high-profile figures and celebrities, in 2020. The pair have cited the pandemic as a driving force behind their relationship, saying that the global shutdown allowed them time to get to know each other. Fast forward two years later, the couple got engaged, and in April 2023, the athlete power couple exchanged vows at a gorgeous beachside wedding ceremony in Cabo San Lucas, Mexico.